General Products

General Products

Market Research Jobs – An Overview

Posted on April 2, 2018 in Uncategorized

The main focus when working in market research is to help companies understand what types of products people want, determine who will buy them and at what price. Key to the roles is gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, and then analyse the data on past sales to predict future sales. For many roles you need to be quite savvy with Microsoft Excel and PowerPoint, whereby the first is used for analysing the data and the second for producing reports and presentations.

In some cases the job involves devising methods and procedures for obtaining the data that is needed by designing surveys to assess consumer preferences. While a majority of surveys are conducted through the Internet and telephone, other methods may include focus group discussions, mail responses, or setting up booths in public places, such as shopping malls, for example.

Often names can be quite confusing with the market research world. In one company a Research Analyst can be bottom of the career path whilst in others this is seen as a quite advanced role. The below list is therefore a generalisation of most common roles within market research (excluding data processing and field roles). Based on firsthand experience, a rule of thumb can be is that progressing from one role to the next takes between 1.5 to 3 years, depending on the company, training & education and drive of a person.

Junior Research Executive / Trainee / Analyst

Most common for graduates & student placements. The role is mainly focussed on reporting, data control and administration. Most likely in this role you will have support from a manager and depending on the team a director and / or more experienced executives. If you work for an agency it is most likely that you will start visiting clients after several months in the job, under guidance of the manager or director. Some areas of tasks are Design/Methodology, Data Management, Data Analysis and Report Writing.

(Senior) Research Executive

Many day to day tasks are similar to the junior or trainee role. The difference is that you will have ownership of reporting / project and become more self reliant. You will be giving the responsibility of projects from start to finish including taking briefs, questionnaire design, reporting and delivering of insight.

When working for an agency it is possible that you will be starting giving parts of presentations or get the responsibility of training / workshops for the client. Other areas that will develop during this time is supporting the manager in sales targets and writing proposals. In some cases you might get the responsibility for generating revenue or extending client contracts.

As you now have experience working in market research, you will be expected to “think outside the box” and use your established experience to break through the boundaries.

Research / Insight Manager

Although this is quite similar to account manager role, the focus of an insight / research manager is on the actual analysis and management of data / projects.

Vital job requirements include direct experience in the area of work (quantitative / qualitative / continuous data etc), an ability to generate insights and the management of multiple, multi-disciplinary projects at once with a strong sense of time management.

Associate Director / Consultant

This role involves providing direction and assist with the development of the team, designing and managing projects with a high level of autonomy and responsibility.

Key aspects of the role are taking projects from kick off to completion, managing a small team to coach them to help them achieve their potential, account management of several clients, and contributing to business development.

A Career in Market Research

Posted on March 16, 2018 in Uncategorized

Market research offers a wide array of job profile from which you can make your selection. In essence, the market research wing of any company plays a pivotal role in helping the company make profits through selling their products. This department collects facts, analyzes them, and compiles the findings into a report which also contains suggestions about the possible steps that the company needs to take in order to sell its products.

Market research careers are high paying jobs and have been identified to be job spheres that hold much promise of growth. While an average employee earns around 61k annually, few of the best professionals working in this department for the top notch companies rake in over 100k a year.

Now if this little trivia has got you interested in market research jobs, then allow me to elaborate on the conditions that you need to fulfill in order to bag a job. Not only do you need a bachelor’s degree in marketing, you need to have other qualities as well. Depending on your attributes, you are sorted in to different working units within the market research department.

To understand market research career profiles, you need to understand the types of job posts available in this wing:

• Market Research Manager- If you have good supervisory ability and can do justice to the authority that has been put in your hands, you are a definite manager material. All you need to do is to ensure that the subordinate staff are doing their bit and compiling the report on time. If the department runs slow and fails to turn in their key findings on time, a company is rendered paralyzed for without the feedback from this wing they will be unable to market the product.

• Market Research Executive/ Analyst- These people play an important role within the wing itself. Not only do they chalk out the course of action plan that this wing is going to undertake in order to file the report, but they also play a hefty role in analyzing the facts collected by others working in this department.

People who are market research analysts or executives need to have a critical reasoning faculty apart from the ability to analyze and deduce results from a set of given facts. These are also the employees who work non-stop in identifying the key findings of the primary research work and in filing a strategy based advice report. Since this report is mostly presented in front of the company executives, people working in this unit cannot possibly suffer from public speaking phobia. Finally they also need to have a good grasp over the language, for it is their way of presenting the facts in paper that will earn them brownie points.

• Market Research Worker/ Interviewer- These are the people who are credited with carrying out the work at grass root level. From designing online polls and questionnaire to conducting face to face interview in order to feel the pulse of the market and collect data; they are the nuts and bolts that hold the department together.

Now that you have a fair bit of idea about market research job profiles, I am sure you will be able to get a clearer picture and judge for yourself, if this is the right job sphere for you or not!

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Ostomy Supplies and Products

Posted on February 21, 2018 in Uncategorized

Finding the right ostomy system is crucial for your health, confidence and product wear-time. You can spend months in research and still remain uncertain about the choices you made. Ostomy Software offers a trusted solution you can rely on. It helps you find the most suitable ostomy products by taking into consideration your stoma size and shape, type of ostomy, personal needs, preferences and body features.

Ostomy Software by JDBS brings years of experience and knowledge and fills an existing gap in the ostomy care world. Its powerful engine searches thousands of ostomy products to find the system that best suits your needs. Ostomy Software shows comparable products between different manufacturers! It gives product numbers and pictures to help the users place their orders or request samples.

Ostomy Software performs 5 major tasks:

– Finds One or Two-piece Ostomy Systems

– Finds comparable products between different manufacturers

– Finds different types of pouches to fit a particular flange

– Searches for products by product numbers/codes

– Provides exhaustive product and feature knowledge

1. Ostomy Software will help you make an intelligent choice.

o It is often the case that, after surgery, new ostomates are given only a few products from the hospital to keep them going until they find a supplier. These are usually products from only one particular manufacturer and from only one product line. They are “general products”, designed to fit vast majority of patients and not suited to patient’s type of ostomy, body shape, skin sensitivity and preference. Many new ostomates are left with the impression that, this is the only choice they have. The products hospitals give away are often products given to them by sales representatives and usually represent one single brand.

o There are literally thousands of ostomy products on the market. Most of the retailers selling ostomy supplies do not specialize in ostomy and often have little or no information on various manufacturers, product lines, features etc.

Ostomy Software is here to fill this gap! In an easy and accurate manner it provides the user with profound product knowledge and opportunity to test a large variety of products from various manufacturers and product lines. Ostomy products can vary in brand, type, shape, size, colour, material, opening, filtering and body attachment system. Ostomy Software explores all of these options and lets you choose the unique products to best suit your personal preferences.

2. Ostomy Software lets you choose your appliances from the convenience of your own home.

If you feel uneasy discussing your personal needs or problems with a pharmacist, home health care professional or a customer service representative, Ostomy Software is the perfect tool for you. It will save you time, money, energy and potentially embarrassing moments.

3. Ostomy Software has a powerful engine designed to do the entire research and matching work for you. It is extremely easy to use.

Ostomy software will ask you questions before determining the correct product(s). It will then give you the manufacturer’s product code(s) and show a picture of the product(s). This way you can simply call your retailer, give the product number and either ask for samples or place an order. Ostomy Software can be easily used even by people with little computer skills.

4. Ostomy Software gives you the option to choose from among the many product lines offered by Hollister, ConvaTec and Coloplast.

Every manufacturer has different product lines designed to better respond to differences in body shape, age, skin sensitivity, individual taste, etc. In many cases patients are familiar with only one of the manufacturer’s product lines and are unaware of the choices they have.

5. Ostomy Software has a built-in “smart matching system” which finds for you comparable products from among different manufacturers.

If you currently use or intend to use the products of one manufacturer, the software will suggest and give you the product numbers for comparable products from other manufacturers, which you might want to try as well. This way you can call your retailer and ask for samples.

6. Ostomy Software will keep you up to date with the latest on the market.

We offer to all our customers regular software updates and upgrades. This way we keep you current with the latest products, product trends and developments.

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